As a seasoned graphic designer, I was initially skeptical about Artificial Intelligence (AI), wondering if it might eventually eliminate my job. However, as the technology evolved, I came to realize that AI isn’t here to replace us—it’s here to enhance what we do. Curious about how AI could fit into my creative process, I [...]
The Art of Brand Refreshing When a client approaches me for a brand refresh, I get excited about the challenge of modernizing their visual identity while preserving their core essence. It’s like giving a classic painting a new frame – the masterpiece remains, but we enhance its presentation for contemporary audiences. Visual Evolution, Not [...]
I’m often asked the question, “When should I start to think about my organization’s annual report?” The answer? 365 days per year! Whether you run a non-profit or for-profit business, I counsel my clients to keep a file throughout the year of photos, data points, artwork, success stories and other content you may want [...]
The other day, I dashed into the pet store to get some Nutro Dog Food for Dash. I was in a rush, so when I first glanced down the row where I find Nutro, the brand I’ve been buying for 5 years, I didn’t spot the familiar bag with the pink stripes running down the [...]
Basketball fans see March as the pinnacle of the college basketball season, the Irish see it as a St. Patty’s Day placeholder and non-profit organizations in Florida know it as high season for fundraising – with galas and luncheons galore! Don’t let the high minded spirit of non-profits fool you; this is an intensely [...]
I happen to count myself among those who believe that a handwritten note goes a long way…today more than ever! There are many reasons, but most importantly, a handwritten note conveys a sense of importance. It’s easy to send an email or text to acknowledge the individual who has extended his- or herself for [...]
Early in my career, I worked for Donald Trump at Trump’s Castle Casino and Resort in Atlantic City, N.J. I started out as a designer in the Art Department and after one year, I became Art Director. We designed everything for the hotel and casino – and I mean everything! From billboards to menus [...]
There are three honest responses to this question: 1) Nothing, 2) It never appropriately represented the aspirations of your brand. 3) It no longer inspires you and the people around you as it should. If the answer is one or two, not much needs to be said about the necessary action to take. But, [...]
Participating in a trade show is a big deal. It’s like training for a race, a tournament or any big event. Then, suddenly, it’s here…it’s go time! A trade show is well worth the money that you’ll pony up for travel, labor, brochures, promos and signage ̶ provided that you have an impressive presence. Walk [...]
The Millennial generation embraces tattoos as a preferred form of personal branding. Is a tattoo branding or simply a form of expression? Where does branding begin and what exactly is branding? I get questions like this frequently. “What is branding?” and “What’s the difference between branding and a logo?” The answer I give about logos is that the [...]
