As a seasoned graphic designer, I was initially skeptical about Artificial Intelligence (AI), wondering if it might eventually eliminate my job. However, as the technology evolved, I came to realize that AI isn’t here to replace us—it’s here to enhance what we do. Curious about how AI could fit into my creative process, I [...]
The Art of Brand Refreshing When a client approaches me for a brand refresh, I get excited about the challenge of modernizing their visual identity while preserving their core essence. It’s like giving a classic painting a new frame – the masterpiece remains, but we enhance its presentation for contemporary audiences. Visual Evolution, Not [...]
I’m often asked the question, “When should I start to think about my organization’s annual report?” The answer? 365 days per year! Whether you run a non-profit or for-profit business, I counsel my clients to keep a file throughout the year of photos, data points, artwork, success stories and other content you may want [...]
On any given day in the design studio, time-sensitive client requests and deadlines account for numerous balls in the air. Last week, it was a non-profit annual report, a new logo for a funky start-up, a website launch and an architectural proposal for a municipality’s $50 MM courthouse. Due dates ranged from end of [...]
In some instances, a client of mine will have a really great marketing idea! It may be based on instinct, or a hunch, or a clear and profound understanding of what moves their consumers. But, they haven’t the slightest clue of what it looks like. Try going off of those directions! Sometimes the answer [...]
The other day, I dashed into the pet store to get some Nutro Dog Food for Dash. I was in a rush, so when I first glanced down the row where I find Nutro, the brand I’ve been buying for 5 years, I didn’t spot the familiar bag with the pink stripes running down the [...]
Basketball fans see March as the pinnacle of the college basketball season, the Irish see it as a St. Patty’s Day placeholder and non-profit organizations in Florida know it as high season for fundraising – with galas and luncheons galore! Don’t let the high minded spirit of non-profits fool you; this is an intensely [...]
I happen to count myself among those who believe that a handwritten note goes a long way…today more than ever! There are many reasons, but most importantly, a handwritten note conveys a sense of importance. It’s easy to send an email or text to acknowledge the individual who has extended his- or herself for [...]
The Palm Beach Ladies first came to life years ago, when I illustrated a shower invitation for a friend – and my imagination ran away with the classy ladies who live the good life! They’re nothing like The Housewives of Orange County, New York, Atlanta or New Jersey. They’re simply the ladies who play, [...]
