Embracing AI in Graphic Design
As a seasoned graphic designer, I was initially skeptical about Artificial Intelligence (AI), wondering if it might eventually eliminate my job. However, as the technology evolved, I came to realize that AI isn’t here [...]
Are You Ready For A Brand Refresh?
The Art of Brand Refreshing When a client approaches me for a brand refresh, I get excited about the challenge of modernizing their visual identity while preserving their core essence. It’s like giving a [...]
It’s Time to Talk About Your Annual Report
I’m often asked the question, “When should I start to think about my organization’s annual report?” The answer? 365 days per year! Whether you run a non-profit or for-profit business, I counsel my clients [...]
Collaboration With Protect My Shoes
Dawn of Designs is thrilled to have collaborated with Protect My Shoes on three prints featuring Sea Turtles, Seashells, and Pineapples on a natural light canvas fabric. We joyously designed this beach-inspired [...]
The Art Of Juggling
On any given day in the design studio, time-sensitive client requests and deadlines account for numerous balls in the air. Last week, it was a non-profit annual report, a new logo for a funky [...]
Be Good To Yourself
Most of us know intuitively, that as important as it is to serve others with excellence, it’s equally important to practice self-care. For some, this means a little pampering, like a massage periodically. For [...]
More Than A Designer, You Need An Illustrator!
In some instances, a client of mine will have a really great marketing idea! It may be based on instinct, or a hunch, or a clear and profound understanding of what moves their consumers. [...]
Ciao To The Old – And New – Dog Chow Package
The other day, I dashed into the pet store to get some Nutro Dog Food for Dash. I was in a rush, so when I first glanced down the row where I find Nutro, the [...]
What Winning Non-Profits Know
Basketball fans see March as the pinnacle of the college basketball season, the Irish see it as a St. Patty’s Day placeholder and non-profit organizations in Florida know it as high season for fundraising [...]
Better Than A Handwritten Note?
I happen to count myself among those who believe that a handwritten note goes a long way…today more than ever! There are many reasons, but most importantly, a handwritten note conveys a sense of [...]
Meet The Palm Beach Ladies
The Palm Beach Ladies first came to life years ago, when I illustrated a shower invitation for a friend – and my imagination ran away with the classy ladies who live the good life! [...]
Great Logo Design is Like a Perfect Martini!
Here’s how: 1. Quality ingredients. With your martini, it’s high quality liquor – Grey Goose, Kettle One, Russian Standard…perhaps Bombay Sapphire if you’re a gin drinker. But, don’t skimp on quality here! With your logo, quality begins with [...]
How To Boost Your Private Membership Through Branding
A couple questions for anyone working in a membership-oriented business: Have you ever experienced a decrease in membership and not know why? Have you ever wondered about an effective strategy to increase membership? The answer [...]
The Donald and The Dawn
Early in my career, I worked for Donald Trump at Trump’s Castle Casino and Resort in Atlantic City, N.J. I started out as a designer in the Art Department and after one year, I [...]
What’s Wrong With My Logo?
There are three honest responses to this question: 1) Nothing, 2) It never appropriately represented the aspirations of your brand. 3) It no longer inspires you and the people around you as it should. [...]
Bid Trade Show Coming Up! How Do You Feel?
Participating in a trade show is a big deal. It’s like training for a race, a tournament or any big event. Then, suddenly, it’s here…it’s go time! A trade show is well worth the money [...]
Logos Speak Loud with COLOR
Colors help to instantly convey the meaning and messaging of a brand, viscerally and non-verbally. That’s why having an eye for color is one of the most important tools a logo designer can own. [...]
$5 Logo – How Awesome!
Imagine a place that serves Lobster Dinner for Only a Dollar. Appetizing? I have to tell you – I like lobster and I like bargains – but a $1 Lobster Dinner does not appeal [...]
Is a Tattoo Branding?
The Millennial generation embraces tattoos as a preferred form of personal branding. Is a tattoo branding or simply a form of expression? Where does branding begin and what exactly is branding? I get questions like this frequently. “What [...]
Are you being judged by your brand?
The truth is…we all judge each other…every day, all day long. We judge based upon impressions. What we say, what we wear, how act, how we present ourselves – we’re constantly being judged. And that [...]
The Right Designer For You Brand – How Do You Know?
Brands are like people, they have personality and nuance. Selecting the right agency or designer is like finding love or making a good friend – chemistry is important. Here are five tips to help you [...]
Never Skimp On A Logo
How exciting! You’ve decided to follow your dream and start your own business. You’ve selected a name that embodies what’s special about your company and you are rearing to go. Money may be tight as [...]