I happen to count myself among those who believe that a handwritten note goes a long way…today more than ever! There are many reasons, but most importantly, a handwritten note conveys a sense of importance. It’s easy to send an email or text to acknowledge the individual who has extended his- or herself for [...]
The Palm Beach Ladies first came to life years ago, when I illustrated a shower invitation for a friend – and my imagination ran away with the classy ladies who live the good life! They’re nothing like The Housewives of Orange County, New York, Atlanta or New Jersey. They’re simply the ladies who play, [...]
Here’s how: 1. Quality ingredients. With your martini, it’s high quality liquor – Grey Goose, Kettle One, Russian Standard…perhaps Bombay Sapphire if you’re a gin drinker. But, don’t skimp on quality here! With your logo, quality begins with the designer you choose. 2. Partake in the making. Even if you’re not preparing your martini, you still decide whether you [...]
A couple questions for anyone working in a membership-oriented business: Have you ever experienced a decrease in membership and not know why? Have you ever wondered about an effective strategy to increase membership? The answer to both questions is branding. If your messaging – what you say and how you say it – is inconsistent or insufficient in communicating membership [...]
