There are three honest responses to this question:
1) Nothing,
2) It never appropriately represented the aspirations of your brand.
3) It no longer inspires you and the people around you as it should.
If the answer is one or two, not much needs to be said about the necessary action to take. But, number three is the concept that takes a little more introspection. Why would the logo that once inspired you and made you so proud no longer serve you in this way? The answer is rather simple. Everything changes. Styles change and your business changes.
Here are five benefits associated with updating your logo.
- Better represent the changing focus of your brand.
- Draw attention – “Is that a new haircut?” “Did you lose weight?” – People notice a change, and a brand that changes feels brand new.
- You and your staff are bored with the old logo and will be inspired by the new one.
- Excuse for a party. Literally! Change your logo, change your brand identity and make a big deal about it. Have a party. Buy new promotional items baring your new logo. Put out a press release. Hold a sale. Tell the world.
- Renewal. Old brand, old company – new brand new company, with new vision.
As you can see, what may initially sound like a small change is actually a big change, if that’s what it means to you – and that’s what it should mean to you. Stand up, reinvigorate your business and make a meaningful change.
