As a seasoned graphic designer, I was initially skeptical about Artificial Intelligence (AI), wondering if it might eventually eliminate my job. However, as the technology evolved, I came to realize that AI isn’t here to replace us—it’s here to enhance what we do. Curious about how AI could fit into my creative process, I [...]
The Art of Brand Refreshing When a client approaches me for a brand refresh, I get excited about the challenge of modernizing their visual identity while preserving their core essence. It’s like giving a classic painting a new frame – the masterpiece remains, but we enhance its presentation for contemporary audiences. Visual Evolution, Not [...]
I’m often asked the question, “When should I start to think about my organization’s annual report?” The answer? 365 days per year! Whether you run a non-profit or for-profit business, I counsel my clients to keep a file throughout the year of photos, data points, artwork, success stories and other content you may want [...]
