The Art of Brand Refreshing When a client approaches me for a brand refresh, I get excited about the challenge of modernizing their visual identity while preserving their core essence. It’s like giving a classic painting a new frame – the masterpiece remains, but we enhance its presentation for contemporary audiences. Visual Evolution, Not [...]
On any given day in the design studio, time-sensitive client requests and deadlines account for numerous balls in the air. Last week, it was a non-profit annual report, a new logo for a funky start-up, a website launch and an architectural proposal for a municipality’s $50 MM courthouse. Due dates ranged from end of [...]
In some instances, a client of mine will have a really great marketing idea! It may be based on instinct, or a hunch, or a clear and profound understanding of what moves their consumers. But, they haven’t the slightest clue of what it looks like. Try going off of those directions! Sometimes the answer [...]
A couple questions for anyone working in a membership-oriented business: Have you ever experienced a decrease in membership and not know why? Have you ever wondered about an effective strategy to increase membership? The answer to both questions is branding. If your messaging – what you say and how you say it – is inconsistent or insufficient in communicating membership [...]
