The truth is…we all judge each other…every day, all day long.
We judge based upon impressions. What we say, what we wear, how act, how we present ourselves – we’re constantly being judged.
And that is why – we own a mirror!
Do we judge on Branding too?
ABSOLUTELY!
Strangely enough, a fair number of business owners and entrepreneurs with very passionate goals frequently ignore or simply overlook their branding.
Products and Services get named with little thought. Business cards are ordered from a service that provides a free template, with free printing. The thought is, “How do I inexpensively develop a brand, so I can spend time moving toward my goals.” As if the financial resources conserved in setting up a business brand will be better used elsewhere.
The results of a poorly planned and executed branding can be deadly to your business! Heading into a highly competitive business environment with a shoddy-looking presence is like entering the batter’s box with two strikes against you.
• Does my logo reflect the values and personality of my company?
• Is my brand likely to attract the attention of my ideal client?
• Am I proud to present my business card or recommend a visit to my website?