Colors help to instantly convey the meaning and messaging of a brand, viscerally and non-verbally. That’s why having an eye for color is one of the most important tools a logo designer can own. The human mind responds to colors unconsciously and helps us shape our thoughts prior to receiving other forms of messaging. [...]
Imagine a place that serves Lobster Dinner for Only a Dollar. Appetizing? I have to tell you – I like lobster and I like bargains – but a $1 Lobster Dinner does not appeal to me in the least. How about a logo for your new brand?You can go to fiverr and get someone to design [...]
The Millennial generation embraces tattoos as a preferred form of personal branding. Is a tattoo branding or simply a form of expression? Where does branding begin and what exactly is branding? I get questions like this frequently. “What is branding?” and “What’s the difference between branding and a logo?” The answer I give about logos is that the [...]
The truth is…we all judge each other…every day, all day long. We judge based upon impressions. What we say, what we wear, how act, how we present ourselves – we’re constantly being judged. And that is why – we own a mirror! Do we judge on Branding too? ABSOLUTELY! Strangely enough, a fair number of [...]
Brands are like people, they have personality and nuance. Selecting the right agency or designer is like finding love or making a good friend – chemistry is important. Here are five tips to help you be successful: Look through their portfolio. If you see some styles of logos and brand identity that you find appealing, [...]
How exciting! You’ve decided to follow your dream and start your own business. You’ve selected a name that embodies what’s special about your company and you are rearing to go. Money may be tight as you are first getting out of the gate, so you decide that your homemade logo will do for now. Really?? [...]
