Colors help to instantly convey the meaning and messaging of a brand, viscerally and non-verbally. That’s why having an eye for color is one of the most important tools a logo designer can own.

The human mind responds to colors unconsciously and helps us shape our thoughts prior to receiving other forms of messaging. When you think about, you’ll realize that our very survival is tied to the identification of color. We stop our cars for red lights, obey traffic signs with colored symbols and we even use color to identify plants and fruits are safe and ripe for eating.

Here’s a quick rundown of what colors are saying:

Red
Energy, Excitement, Aggression, Action, Adventure, Danger, Blood, Drive, Passion, Love, Vigor, and Strength.

Orange
Enthusiasm, Youth, Affordability, High-Spirits, Creativity, Lighthearted Attitudes, and Fun.

Yellow
Warmth, Positivity, Caution, Sunshine, Cheerfulness, Playfulness, Happiness, Joy, and Curiosity.

Pink
Femininity, Delicacy, Innocence, Appreciation, Tranquility, Gratitude, Softness, Gentleness, Flowers, Youthfulness, and Romance.

Green
The Environment, Nature, Harmony, Tranquility, Crispiness, Freshness, Money, Restoration, Healing, and Health. Green symbolizes life and energy.

Blue
Dignity, Authority, Professionalism, Establishment, Calmness, Trustworthiness, Confidence, Security, Loyalty, Power, and Success. Blue has a calming effect on the human mind.

Purple
Sophistication, Fantasy, Ceremony, Royalty, Spirituality, Justice, Luxury, Nobility, and Mystery.

Brown
Nature, dependability, simplicity, decadence, comfort, elegance, sensuality.

Grey
Nature, dependability, simplicity, decadence, comfort, elegance, sensuality.

 If you’re creating or updating a brand, color should be a top priority. The optimal color, tone and hue will serve as a cornerstone for getting the entire message across. If you’re uninspired by the color of your brand messaging, change it! Contact me and I’ll put a fresh coat of paint on your logo – so that we can create the brand essence you truly desire.