There are three honest responses to this question: 1) Nothing, 2) It never appropriately represented the aspirations of your brand. 3) It no longer inspires you and the people around you as it should. If the answer is one or two, not much needs to be said about the necessary action to take. But, [...]
Participating in a trade show is a big deal. It’s like training for a race, a tournament or any big event. Then, suddenly, it’s here…it’s go time! A trade show is well worth the money that you’ll pony up for travel, labor, brochures, promos and signage ̶ provided that you have an impressive presence. Walk [...]
The Millennial generation embraces tattoos as a preferred form of personal branding. Is a tattoo branding or simply a form of expression? Where does branding begin and what exactly is branding? I get questions like this frequently. “What is branding?” and “What’s the difference between branding and a logo?” The answer I give about logos is that the [...]
The truth is…we all judge each other…every day, all day long. We judge based upon impressions. What we say, what we wear, how act, how we present ourselves – we’re constantly being judged. And that is why – we own a mirror! Do we judge on Branding too? ABSOLUTELY! Strangely enough, a fair number of [...]
Brands are like people, they have personality and nuance. Selecting the right agency or designer is like finding love or making a good friend – chemistry is important. Here are five tips to help you be successful: Look through their portfolio. If you see some styles of logos and brand identity that you find appealing, [...]
How exciting! You’ve decided to follow your dream and start your own business. You’ve selected a name that embodies what’s special about your company and you are rearing to go. Money may be tight as you are first getting out of the gate, so you decide that your homemade logo will do for now. Really?? [...]
